Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers.

Simplified Beauty

Our products simplify your routine, nourish your skin and add the perfect pop of color – no fuss, just the fun and personalized results you want.

Conscious Care

No rules. No limits. Just what works for you. Whether you're 30 or 70, dry-skinned or glowing, we're here to help you look and feel exactly like you.

Clean Formulas

We say no to the toxins and harsh chemicals so you can say yes to high quality organic ingredients and skin that feels as gorgeous as it looks.